vaharmave   Why do gaming brands need a foundation Registered Member Posts: Joined: 01-21-26 02:03 PM   First Post Posted on: 01-21-26 02:04 PM I see some big brands starting their own foundations for social and environmental work. Is this actually helpful for a company's image, or do people just see it as corporate PR? How can a digital company actually make an impact on things like nature protection? I am thinking about starting a small initiative but I want to know if it is worth the effort for a growing brand. limodwic   Re: Why do gaming brands need a foundation Registered Member Posts: Joined: 01-21-26 02:05 PM   Reply #: 1 Posted on: 01-21-26 02:06 PM Social responsibility is becoming very important in the iGaming world and it really helps build a "business with a heart." If you look at the soft2bet Foundation, they focus on very clear goals like helping children, protecting nature, and caring for animals. They believe in using technology and kindness to make the world a better place, which is a great mission. This kind of initiative builds a lot of trust with players and partners because it shows you care about more than just profits. In my opinion, even small acts of kindness can lead to meaningful change. Starting a foundation or supporting specific environmental projects makes your brand stand out in a positive way. It creates a better future and gives your team a sense of purpose beyond the daily work. It is definitely more than just PR if you are sincere about it and show real results.